B2B brand
A creative solution provides an illustrative solution and a 'brand' look and feel where corporate standards forbids the use of illustration or a brand signature image. How?

The illustrative imagery system was created in a tray of sand using artifacts of technology; wire, plastic, copper foil, etc. It was lit with bottles of died water and photographed(see the video below). The three multi-exposure photographs provide a palette for designers to crop sections and use in different arrangements that, although all different, still give a unified 'brand' look and feel.

Client: Nortel Networks Preside.

  
nortel preside brand  
nortel preside brand
 
     

Making Preside
Part of a video that shows the photo shoot setup around the sandbox. We were three days in the studio.

  
 
 
 

product family brand
Nortel internet telephony
nortel 01 nortel 02  
  nortel 04
nortel 03
 
 
nortel 05
 
  Branding a family of internet products(above) begins with a distinct visual flavor. Custom styled illustrations, patterns and texture extend the look and feel throughout the designs.  
 
  herritage logo

public sector logo

Client: Herritage Canada
 
nortel 96

event logo

Client: Nortel Networks
 
backyard habitat    

program identifier

Client: Canadian Wildlife Federation.